innovazione in pillole – 1985

6 11 2011

                                                                                                                                                                                     National Geographic  pubblicava in giugno Sharbat Gula (Mc Curry’s) e James Brian Quinn parlava di innovazione su HBR 

“To balance predictable orderliness and creative chaos, successful innovators pay close attention to customers’ needs, avoid overly detailed technical or marketing plans early in the innovation process, and let entrepreneurial teams pursue competing ideas within a clear framework of goals and limits.

They also take a long-term view and establish incentive systems that reward risk taking. In short, they act very much like successful small entrepreneurs.”

 

“Managing Innovation: Controlled Chaos” -James Brian Quinn  Article Product No. 85312 Harvard Business Review, May–June 1985

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